Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online.
Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a very popular form of advertising, Media is important now because we have access to a large number of data and more and more people are having access to this large data. They often view and review the data pertaining to customers tastes, ever changing choices, etc. Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Benefits of Digital Marketing
- It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
- From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond - there's a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
- It actually helps in sending discounts or deals or special offers related messages to the targeted customers within a particular time frame. This may help customers acknowledge the current offers and deals going on and in return it will turn benefiting for your business.
Search engine optimisation, most commonly abbreviated to "SEO", is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products. Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as "keywords") to look for them in Google. SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results. SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the "near me" phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding "near me" to their search query i.e. "SEO Company near me". These customers are looking to buy and buy from a local service or product supplier. Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often referred to as "Google Advertising" or "online advertising" is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the "research" phase of making a purchase or targeted at the "buying keywords" when potential customers are looking to buy. Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC). How much you pay for each click is determined by a few factors. The "cost per click" (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall "quality score". The higher your quality score, the less you pay per click and less you pay per lead into your business.