Domain Registration

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As your domain name is the name and address by which you're known online, it's the basis of your online identity. So it's important to create the right domain name for your business. First we'll look at how to choose the right domain name for your business from various companies who offer domain name registration .

Your domain name must be unique. Other than that, you have a lot of leeway in your choice. When you go onto any domain registration website, it would prompt you with a choice of similar possible web domain registration options. It can be anything between 2 and 67 characters long. Only alphanumeric characters and hyphens are allowed. Hyphens are not allowed at the beginning or end. You can use upper or lowercase characters, but it's best to stick to lower case. If you were to choose longer domain names, sometimes you would be able to buy them from cheap domain registration companies, or if you were to buy a complete web hosting package, the domain registration company could offer you free domain registration.

Next you have to choose a top level domain (TLD) which is the extension at the end your domain name. Your options are .com, .net, .org, .info, .biz, .ws, and country-specific ones such as .uk. Most experts recommend going for .com or your country specific extension. So what makes an effective domain name? Firstly it shouldn't be too long as you want your customers to remember it easily. There's less chance of someone making a mistake when typing it into a browser. If your company name is well known, you could incorporate that into your domain name. However, the trend nowadays is to base domain names on keywords relating to your product or service. This is a key component of search engine optimisation and search engine marketing.